Doesn’t this tear at the tender parts of your heart in pity? Blog spammers whining that Google has shut them down and rendered their time ineffective. Boo hoo, let’s all break out the violin. These people like to call themselves SEO experts, but they are really scums of the internet, the lowest form of humans that humanity can create. They won’t earn any pity from me. If you’re interested in SEO, then read this page from Google on SEO that gives you tips.
There are proper search engine optimizations, but it should be called common sense. Use proper keywords in the website, utilize the title attribute on every page effectively, follow web standards, make the page accessible for those with disabilities or using alternative devices, and so on. That’s just being a proper webmaster, not a SEO expert.
Yes, there are guidelines set forth by Google, and they are common sense issues as well. This page at Google for webmasters has a lot of useful information. Most notably this part that every webmaster should ask himself when he’s optimizing his site for search engines:
“Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”