Hype At the CES Event

Wired News: Separating Hype From Hip at CES is the name of the article that puts the tongue in the cheek as they seperate the hype from the hip at the CES event which took place in Las Vegas, Nevada. I’ve been to these type of trade shows a couple of times, and the amount of hype that the press relations people dish out can get quite ridiculous.

“Oftentimes, the overblown or overly enthusiastic claims of those touting tech wares crumble under minimal inspection. The Mito Corp. of Elkhorn, Indiana, had a rep begging reporters to check out its AudioBUG, a golf-ball-size, mouse-shaped device that plugs into an iPod, DVD player or some other audio device. Users turn a nearby radio to a certain frequency and the sound comes out of the radio, making it particularly useful in the car.”

“That might seem intriguing, but at least two other manufacturers make the same gizmo, as Mito sales representative Tim O’Connell acknowledged when asked. His product is different, though, he noted, because it shuts itself off in 60 seconds when not in use. Wow.”

Anti-iPod Campaign

There’s a site with a Quicktime movie (streaming) that puts up a smear campaign against Apple’s iPod, largely regarded as the best hard-drive based MP3 player, no question asked. One of the biggest complaints about the iPod, and one of the few, is that the battery life is around 18 months, and when that happens, Apple will replace it for the same amount a brand new iPod would cost. In other word, you can’ just buy a spare rechargeable battery pack for like $40. That’s the price of a new separate battery pack would cost for my Canon S400 digital camera. I came close to getting an iPod a few times, but always held off, due to the battery issue, and also the price compared to competitors. Saw this bit on Boing Boing Blog.

SteveB lets me know in the comment that you can order a replacement battery at iPodBattery.com. Although I’ve heard that it voids the warranty that comes with the iPod, so keep that in mind.