Wired News: Separating Hype From Hip at CES is the name of the article that puts the tongue in the cheek as they seperate the hype from the hip at the CES event which took place in Las Vegas, Nevada. I’ve been to these type of trade shows a couple of times, and the amount of hype that the press relations people dish out can get quite ridiculous.
“Oftentimes, the overblown or overly enthusiastic claims of those touting tech wares crumble under minimal inspection. The Mito Corp. of Elkhorn, Indiana, had a rep begging reporters to check out its AudioBUG, a golf-ball-size, mouse-shaped device that plugs into an iPod, DVD player or some other audio device. Users turn a nearby radio to a certain frequency and the sound comes out of the radio, making it particularly useful in the car.”
“That might seem intriguing, but at least two other manufacturers make the same gizmo, as Mito sales representative Tim O’Connell acknowledged when asked. His product is different, though, he noted, because it shuts itself off in 60 seconds when not in use. Wow.”